Acquisition of leading technology in sourcing, qualifying and engaging real and unique mobile-first consumers to deliver insights expands Dynata panels and optimizes user experience.
Dynata, the world’s largest first-party data platform for insights, activation and measurement, today announced the acquisition of inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata’s mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making.
The addition of inBrain.ai’s consumer engagement and survey platform ensures Dynata continues to have the right mix of data, technology, and tools to meet the growing demand for actionable insights while also maintaining an optimal panelist experience. inBrain.ai’s mobile platform strengthens Dynata’s rich first-party data, engaging consumers – especially hard-to-reach audiences – in a more direct fashion through access to inBrain. ai’s Zap Surveys, a mobile-first panel platform offering targeted rewards to encourage survey-taking. Additionally, inBrain.ai’s platform quickly and effectively integrates with mobile app publishers to increase proprietary reach among consumers.
“With the accelerating demand for client access to data and insights to identify and capitalize on growth opportunities, it’s imperative that we continue to offer high-quality, rich and deeply-profiled data to meet this challenge,” said Gary S. Laben, CEO of Dynata. “At the same time, we want to maintain our long-standing commitment to ensure that our members, the real consumer and B2B audiences that comprise our panel, are rewarded fairly for providing their time and opinions. This acquisition assures our clients we can continue to deliver the audiences they need while also reinforcing that promise of a fair-value exchange for our members. It also maintains our focus on leveraging the best and most innovative technologies to strengthen our services and solutions across the marketing continuum, from uncovering insights to connecting data to measuring and optimizing advertising effectiveness.”
Said Jason Schubert, CEO of inBrain.ai, “The key to inBrain’s strategy has always been our focus on respondent experience. Now, by combining Dynata’s premium surveys with inBrain’s respondent-centric technology we’re able to facilitate industry leading survey experiences and expand the reach of surveys to more consumers.”