May 12, 2023
min read
App Monetization

Why Do Apps With More Options Drive More Revenue?

Why Do Apps With More Options Drive More Revenue?

More options allow users to customize their experience within an app. This translates into a greater chance of users engaging with the app and potentially monetizing their experience through in-app purchases, subscriptions, or advertising. In this post, we’ll discuss whether more options can increase user engagement and drive global app revenue.

Why Do Mobile Apps Generate Revenue?

When developing app monetization should be your priority. As marketers and developers know all too well, success usually comes down to generating profit from their hard work. However, more options can effectively increase user engagement and app revenue generation.

More options allow users to customize their experience, making them more likely to return. In addition, app revenue data will show increased engagement leads to higher monetization levels. Mobile phone users are more likely to make in-app purchases, subscribe to premium features, or watch advertisements.

Additionally, having more options increases the likelihood of users' average in-app purchase and recommending your app to their friends. A prediction for global mobile app revenues is that the market is headed for exponential growth. All the data points to the industry reaching $935 billion in revenue in 2023.

Other factors to consider are:

  • Consumers Prefer Mobile Apps - Most users spend a lot of time on their mobile devices and use them for online shopping.
  • Harness the Power of Convenience - Consumers increasingly seek convenience in online activities.

Why Should Companies Invest in Additional App Options?

Look at it this way; mobile apps now account for more than half of all time spent consuming digital media. Smartphones have revolutionized how industries can reach their target audience and prospects, providing companies with new marketing pathways. The added features increase that application's overall value.

Therefore, companies should invest in additional features to drive more app downloads and revenue. Customizing user profiles, video ads, data tracking/analytics, and game elements are all factors that could:

Increase Retention

Showing your existing customers you care can boost recurring revenue. Automated emails to users who haven't logged in for a while are an easy way to show them they are valued. Email marketing and sending a "we miss you" can make a difference. Keep in contact with active users.

Tell them when introducing a new feature and consider providing discounts to your subscription model or early access if paid. Make sure they're aware of any updates.

Reduce App Friction

Many users don't have the patience to complete long registration forms. With additional app options, companies can make the process quicker and easier. Offering the ability to register with a single click using existing social media accounts or email is standard practice, as it can reduce app friction.

Increase Brand Awareness

By providing a simple, user-friendly app to your consumers, you can boost your brand's awareness and ensure it's as visible as your competitors. Take advantage of this by listing yourself on app stores like the Google Play Store or the Apple App Store. Scalability is vital when considering brand awareness.

As more people become aware of your business, you must be able to provide consistent, top-notch service throughout the growth process to keep up with increasing demand.

Fosters Loyalty and Engagement

User engagement and loyalty are critical factors in driving revenue for mobile apps. More options allow users to customize their experience, thus providing a stronger sense of ownership over their content. In addition, offering rewards and discounts for regular users can further foster loyalty and encourage more active usage.

Consider All Applicable App Revenue Models

The mobile app market is very crowded, so it's necessary to consider all applicable revenue models. Subscription revenue, app ad revenue, and in-app purchases are three popular mobile app revenue models that present customers with more value from your app. In addition, ad-free versions and VIP access are great app monetization methods.

Features That Can Generate Global Revenue

The features that generate app revenue are often the ones customers love most. In-app purchases and subscriptions provide an easy way to access additional content, but they aren't the only options. Companies can also consider an app revenue model offering real-world rewards such as product discounts, special event access, a premium version, or loyalty programs.


More options allow users to customize their experience within an app, meaning they’re more likely to return and engage with more apps afterward. For an optimal user experience, most of today's top applications require customers to create a personalized profile.

Integration with popular social networking apps simplifies the process, eliminating any need for tedious manual form-filling. With just one click, users can easily be on their way to enjoying customized features tailored specifically for them. Ultimately, the goal is to make your app as inviting and user-friendly as possible.

Push Notifications

To ensure customers are aware of your newest promotional offers and trends, why not leverage the power of push notifications? When used correctly, these notifications can be an invaluable tool in boosting sales. Moreover, customers tend to purchase items more readily when information arrives via push notifications on their phones.


When companies offer their apps for free, they're called freemium apps. This software is free to users with additional paid features that they can unlock at a fee. Not only does a revenue model for this bring in revenue, but it also encourages customers to spend money in return for a personalized experience.

In-app Purchases

For a successful mobile app venture, generating money through purchases from paid apps is critical. You will reap the financial rewards of your customers buying directly from the paid apps and strengthen your connection to them. When it comes to gaming apps, mobile games are a shining example of in-app purchases.

Consumer spending on mobile games usually helps them level up and obtain additional resources. To create successful in-app purchases, exclusive and time-sensitive offers must entice your consumers to take advantage of the opportunity. Sometimes companies will offer paid apps, activate subscription services that reduce in-app advertising or activate all the features.

Driving Revenue Depends on the Company's Growth Stage

Revenue generation is dependent on the growth stage of the company. When launching a business, companies focus heavily on user acquisition and engagement over a monetization model.

However, once the app store has reached a certain level of success and established an audience, it's time to start looking at ways to turn it into a profit-generating venture. Remember that the most successful apps offer users unique features, foster loyalty, appeal to new users, and remain updated with the latest trends.

Strategies for Free Apps

For free apps, companies can still generate revenue in a few ways. Ads, sponsored content, and affiliate links can make money on a free app. Additionally, companies can partner with ad monetization companies and other brands or launch their own merchandise to increase profits.

As an app developer, you could also try:

  • Optimize Onboarding - Getting users to sign up and engage with your app is critical. By optimizing onboarding, you can ensure that user engagement remains high. This means designing an intuitive user interface that is easy to use.
  • Collect Feedback - Asking for user feedback is a great way to understand what users like and how you can improve the app.
  • Engage App Users - Keeping users engaged can be done through content and rewards. Content can range from helpful tips to blog posts, while rewards could include removing in-app advertising.
  • Use Social Media - Social media is great for engagement and increasing the visibility of your app. It's also an invaluable tool in promoting interest in your product.

How inBrain Increases Mobile App Revenue

InBrain has taken market research to a new level, revolutionizing the static status quo, powered by AI, while providing unfettered access to the world’s leading brands. As a result, app developers can quickly break into the lucrative mobile app industry and offer surveys for compensation via inBrain's proprietary technology.

Businesses use inBrain to gain insight into app revenue statistics with predicted rapid engagement, conversions, and revenue increases. In addition, companies that invest in additional app options will benefit from higher web rankings, global app revenue statistics, downloads, and overall success in mobile eCommerce.

When users find multiple features and customizations within an app, it bolsters their satisfaction. In addition, it helps create lasting loyalty—considering that people prefer to purchase from brands they trust and share values with. Integrating an array of features into mobile app stores provides value for customers and stakeholders and will lead to success. Investing in inBrain means controlling your customer experience-based mobile strategies and driving your revenues skyward.

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