Demand for consumer data exceeds the time people dedicate to sharing data.There are many contemporary options competing with surveys for people’s time, including those driven by the rise of the “gig economy”.
People are savvier about the value of their data – and much more nervous about sharing information. Corporate IT Security teams regularly warn staff to never share personal information online; and good people lie if forced to reveal something too personal.
Attempted fraud is on the rise across the loyalty, retail and data sectors aswell as our own. (Imperium, the leading provider of data quality and anti-fraudsolutions reports a 200% fraud increase in the industry over the past year.)